2024 Survey Results

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Select all choices below that describe the resources your company uses to design products.

Finding

Nearly 1 out of 5 companies surveyed leverage a mix of internal and external design resources, with roughly 1 out of 4 having designers on staff.

Insights

The heavy reliance on engineering resources may lead to a more technically-driven product design process, rather than a user-centric approach.

Action Steps

Consider investing in external industrial design and UX/UI capabilities to balance the technical and user experience aspects of your product design, creating a more holistic and customer-focused approach.

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