Finding
The majority of respondents do some level of usability research, while more than a third saying they do very little or none.
Insights
Another way to interpret the data is that the majority of respondents (63.4%) do not view usability research as vital, thereby potentially missing opportunities to ensure customer satisfaction.
Action Steps
Consider implementing a structured usability research program to systematically gather feedback from your customers and incorporate it into your product design process, ensuring products are designed with your end-user in mind.