2024 Survey Results

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Q6

What is your role in your company’s product design process?

Finding

The overwhelming majority of participants in this survey are in roles that directly influence the product design process at their companies.

Insights

The participant mix of this survey reflects the effort made to elicit feedback from individuals qualified to answer the questions asked.

Action Steps

When evaluating the applicability of this survey to your business, a good practice would be to engage a broader range of stakeholders, such as customer-facing teams and end-users, in the product design process to ensure a more comprehensive understanding of your customer’s needs and preferences

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