Q1
Most companies, 72.7%, are likely to work on 2-5 new products or new versions of existing products in the next 12 months while only (27.3%) are working on 6 or more new products.
While the market is actively pursuing product innovation, development efforts are typically somewhat limited and narrowly focused.
Competitive advantage may be gained by exploring ways to increase the pace and volume of new product development to be more responsive to changing market demands and competitive threats.