Finding
Most companies surveyed use an Agile methodology designed to deliver products to market quickly and incrementally, with the next most popular approach being the Design Sprint methodology, which is typically applied when addressing one-off product challenges.
Insights
While not as popular as it once was as a methodology for developing new products, the Waterfall approach is nonetheless still in practice, as is Lean Startup to a lesser extent.
Action Steps
Evaluate your company’s current design methodology and consider incorporating aspects of Agile and Design Sprint approaches to enhance customer feedback, iteration, and time-to-market.